Experience the magic of the 87th Annual Macy’s Thanksgiving Day Parade® with the Official Mobile App and the ultimate insider’s perspective. Stay up to date with the latest Parade news, create your very own augmented reality parade balloon, interact with your favorite characters, get a glimpse of behind-the-scenes balloon prep, and more!
Follow: Get updated on real-time goodies like last-minute surprise acts, behind-the-scenes preparations, pics and videos of your favorite floats, balloons, and musical acts.
Watch: Watch Macy’s original animated short films featuring Macy’s legacy balloons! Follow along for their journey to this most cherished of holiday parades.
Explore: It’s a parade on your phone! Our virtual street view lets you see the historic Macy’s Thanksgiving Day Parade® balloons up close and personal, and brings you fun facts about each character.
Create: Create your very own parade balloon—of you! Use Macy’s Elf-O- Matic Augmented Reality Camera to add your face then blow into your phone's microphone to inflate. Position your custom balloon through your camera view and take photos to share your own Parade experience!